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No website owner likes to use advertisements, but its required to pay the bills.
Limit is still the same - 2 / 12 hours. Almost always when people get more, its due to popup blocker causing conflict.
Regarding websites using only banners; owner might be using his personal money to pay the bills.
Websites also need to maintain money enough to sustain for next 6 to 12 months when advertisement rates drop by 40-60%! (like in the current economic depression).
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If you can't convince them, confuse them!
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