Thanks for the information, Mr. Tool. I actually knew most of that, but am stuck on the points you kinda glossed over.
F'rinstance, varoius books, online articles, and friends say different things about exactly what meta tags spiders look at. The popular notion these days seems to be that only the title, key words, and description tags mean anything at all and that any other tags are a waste of time.
I also encounter lots of conflicting advice about how to properly select key words for each page, how many can be used, how many times a word may be repeated, how many words must match in each tag and also appear on that page. I run 4 web sites of my own and am building some for others. I don't want to submit them to search engins until I feel confident I'm handling this most important step correctly.
I've also heard that popular misspellings of key words should be included to help those who are spelling challenged find your site. All of this information (or misinformation, as the case may be) leaves me scratching my head and wondering what the really smart way to approach this would be.
So, here's an example I'd love for anyone out there who knows their stuff to take a crack at: I've got a site called
The Public Room. It's a personal site dedicated to separating truth from fiction about the events of September 11. I built it in a hurry in the weeks after the event and never bothered with meta tags. Go ahead and have a look at the site and the source code and tell me what YOU think the tags should be for the home page and/or the main menu pages.
It is my sincere hope that this challenge stimulates a good, healthy, enthusiastic discussion about this topic. I'd love to finally feel I've gotten to the bottom of it, and believe this forum may be the best place to drag this beast out into the light of day and slay it.
Best,
Lynn E.