You may be paying higher prices because of local taxes and fees in your area. Some big companies, like Verizon and Comcast, offer discounts if you bundle packages. In my area, the Verizon is $35/mo, and Comcast is $43/mo. Unfortunately, Verizon shouldn't be doing false advertising promoting how good and available it is when in my town, lots of people can't get it (including myself

) and we have to pay $8 extra per month for broadband, by Comcast. Comcast also needs to come down on the price to outcompete Verizon.