Loosely speaking, this is a certification that the playback device bearing the logo is of superior quality. The scheme was the brainchild of Star Wars creator George Lucas, who wanted his audience to experience his movies exactly as he had created it. This led to the need to ensure that every theatre in which his movie was screened met with stringent audio and video playback standards. So a THXcertified theatre offers the highest movie-viewing quality. This certification was later extended to home theatre systems as well.