Nearly 90 per cent of the Internet is run on advertising, and one of the most ubiquitous tools used to deliver ads is the banner ad. This is the rectangular block of advertisement that you use at the top of most Web pages. They are usually 468 x 60 pixels. Ads used to be plain HTML with graphics and images, but these days as the internet user gets more and more sophisticated banner ads have also morphed. Nowadays banner ads use multiple gimmicks to attract the user including Flash movies, animations and more.