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What is SFA?
Published  07/10/2011 | Computer Encyclopedia Page 8 | Unrated
What is SFA?
Sales Force Automation; a subset of CRM. Many prospective customers may contact the sales team of your company, or conversely, your sales team may be in touch with many people. An SFA system will enable you to gather leads through various sources and consolidate them in a single place. These leads would then be contacted and further qualified—and then converted into opportunities, and finally to an order if and when the prospective customer decides to buy.
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