Value Added Reseller. A VAR is an essential component in the sales and support of software. VARs are trained by the software and hardware companies to provide different levels of support to the end customer. Typically, VARs create their own, special packages on top of the main offering which acts as incentive to the prospective buyer. For example a VAR of ERP software may decide to provide a bundled offer to its customers which includes both the hardware and the software.