|Howard the Weatherman desktop client from Halifax by Skinkers - marketing/messaging tool
It allows web site owners to deliver content directly to customers desktops without "getting lost" within the already cluttered email channel.
The downloadable desktop application installed by the user, marketeers are able to cement a far stronger relationship with their customers.
They can also engage with them far more frequently and effectively than through traditional methods such as email newletters.
Add hyperlinks to push people to pages and data you want them to see, e.g. breaking news or promotional offers.
Skinker content is usually, though not necessarily, delivered by eye-catching corporate logos, animated characters or icons, with their own branded dialogue windows. You have total creative flexibility ? make your Skinker and all associated dialogues, characters and icons fit precisely with your corporate culture, branding and identity.
Skinkers is multimedia enabled and is used to deliver rich media such as video, images, music, copy, interactive Flash files and other applications.